Dr. U Bhojanna

Professor & HOD, MBA, MPhil., Ph.D

Dr. U Bhojanna has completed his masters in business administration in S K University, Anantapur, Andhra pradesh. He was awarded Masters in Philosophy from Alagappa University, Karaikudi, Tamilnadu and Doctor of Philosophy from S K University, Anantapur, Andhra Pradesh. He has 17 years of experience in the industry and academics. Dr U Bhojanna is member of the Board of Examination (BoE) at Visvesvaraya Technological University, Belagavi, Karnataka. He has also served in the Board of Examination and Board of Studies (BoS) for the Karnataka State Open University and few autonomous institutions and universities in Karnataka.


Dr U Bhojanna has authored two books “Business Research Methods” and “Advertising an IMC Perspective”. These books are recommended as text books in good number of universities in India and being sold in other countries also.

His articles, research papers, case studies and review papers are published in national and international journals. His books “Business Research Methods” and “Advertising an IMC Perspective” are customized to various universities in India.

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